Timothy Hamilton had a rush of ideas when designing the official logo of the Evergreen Premier League. He submitted plenty of different looks before one seemed to stick as containing all the right imagery.
The EPLWA official league logo is a simple, classic, almost retro state of Washington shape with a soccer player right in the middle, kicking a ball. If you didn’t know better, you’d almost think it was inspired by the 1970’s North American Soccer League Seattle Sounders logo. In reality, the Sounders took their original colors from the Washington state flag, and so has the EPLWA. In both cases, the yellow was left on the cutting room floor.
Branding Manager Timothy Hamilton has a taste for traditional football logos. However, his work towards designing a signature look for the EPLWA produced modern flair and visual risks.
The first concept featured a modern look with a player surrounded by a gradation of lines in a circle. Yellow was a prominent color. Other ideas included traditional crest shapes. The evolutionary process eventually led to putting the Washington state / player image into a circle.
Eventually the league started using the chosen look in releases, and it was well-received. The EPLWA logo is clean, modern and yet does indeed seem as if it has been around for a while. It is instantly recognizable. There is no doubt that it represents soccer, and the state of Washington.
Yellow, Green and Light Blue were tried together, but they didn’t seem to “pop” like the Green, Light Blue and White do.
There is also a “secret message” in the logo. The state of Washington is known for its drastically different climates. Some even say the state has a “dry side” and a “wet side” thanks to the Cascade Mountain Range. The EPLWA logo represents this with Green on the “wet coast” and Light Blue on the “sunny” side of the state (east.) Dividing the state imagery, but uniting us in sport, is a soccer player right in the middle.